Top 5 Digital Marketing Hacks Livery Owners Should Use To Promote Their Business

Digital marketing has been a mainstream marketing tool since the last century, but that doesn’t mean anyone has perfected it. With technology constantly evolving, staying on or ahead of the digital marketing curve can be a challenge, but it's necessary if you want to grow and promote your livery business in today’s world. Let’s review the top five digital marketing hacks you need to know to take your business to the next level: 

Video Marketing

There’s no denying it: video is king. Whether it’s short form in reel or stories format, or longer form on YouTube, video is the most exciting way to truly connect to a broader audience. Not only can you feature your business in action, you can use that content in many ways to continually promote it. And today, smartphones are incredibly well-equipped for videography and photography, and editing a video is easy and intuitive on social media platforms. 

Unique Content that Creates Engagement 

Your customers and fans will know if your content is generic, repeated, or irrelevant. It’s important that your digital marketing content is unique and showcases the tone of your brand. Are you appealing to business travelers? Or weekenders in search of rides for fun? Either way, your content should appeal to your customer while also being authentic and a representation of your business’s voice. 

Consistency in Tone & Look: Branding 

It cannot be stressed enough: consistent branding shows not only that you care about your business’s look, but that you understand that something that is packaged and done with attention to detail will appeal to a broader audience than a mishmash of poorly photographed products, illegible writing, and inconsistent tone. Your brand needs to be carried throughout your marketing plan, from start to finish, with intention and attention to detail. 

Email and Text Campaigns

Email campaigns have been around the digital marketing scene for years, with some professionals back and forth on their success. Lately, though, more attention has been given to not only email campaigns but also text campaigns. With a good CTA (call to action) for the recipient to click open and move through the email, marketers are finding more and more that they are able to build their target audience and appeal to other demographics. Using your customer and prospect database for emails is easy, whether through online email campaign tools or built-in marketing programs. 

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) has been a consistent winner in digital marketing. And for good reason. Google and other search engines search millions of web pages when someone looks up the words “black car service”. How do you make yours get to the top of the list? Strong SEO. Your website should be constantly monitored for both good on and off page SEO.  If you are looking for quality content around SEO check out https://moz.com/learn/seo/local  

Implementing at least a few digital marketing hacks can only help elevate and promote your Black Car business to its next level.